Armajaro's presence in key production origins enables us to participate in and support sustainability initiatives in the coffee sector.   These include:

• Participating in certification and traceability systems operating under Standards set by UTZ or by the Common Code for the Coffee Community (4C).
• Investment in “up country” receiving stations within the production regions, to help ensure better quality and enhanced traceability.

In January 2006 Armajaro joined the UTZ Certified programme as a registered buyer. UTZ is a worldwide certification programme that enables the coffee industry to demonstrate its commitment to responsible coffee production and sourcing. The UTZ (“good” in a Mayan language) Certified Programme aims to set a world standard for responsible coffee production practices.  UTZ Certified producers comply with the UTZ Code of Conduct, an internationally recognised set of criteria for socially and environmentally responsible coffee growing practices, efficient and professional farm management, traceability and food safety. Click here to read more about UTZ.

Armajaro is a member of the Common Code for the Coffee Community (4C), an independent association of coffee producers, coffee traders, manufacturers and industry players committed to increasing sustainability and grower profitability in the mainstream coffee sector.  The 4C initiative is a baseline concept designed to continuously improve the social, ecological and economic conditions in the coffee sector. The goals are long-term improvement of producers’ living conditions, improved market access and protection of the environment.  The 4C initiative provides a practical, transparent and credible system for the mainstream coffee trade.  Click here to read more about 4C.